Legendary tennis star Serena Williams revealed she is an investor in leading United States-based cryptocurrency exchange, Coinbase. Williams broke the news last Wednesday, April 17th with an Instagram post in which she announced that her investment firm, Serena Ventures, had silently invested in more than thirty companies, with Coinbase being one of them.
The biggest surprise of the post, though, was that Williams had an investment company at all, let alone one that is five years old. Per the official Serena Ventures website, the market cap of the portfolio is over $12 billion, with more than 60% of the investments labeled “diverse founder investments.” The company further notes that it “hope[s] to mentor young founders and take burgeoning entrepreneurs to the next level” by “extend[ing] relationships, encourag[ing] collaboration among portfolio companies, and expand[ing] partnership opportunities across my [Williams’] vast network.”
Williams’ full Instagram caption, which accompanied an image of Serena Ventures branding that appears on the site’s homepage, reads:
“In 2014, (yes I know I can keep a secret) I launched Serena Ventures with the mission of giving opportunities to founders across an array of industries. Serena Ventures invests in companies that embrace diverse leadership, individual empowerment, creativity and opportunity. Slide right to see a few brands in our portfolio. We have so many exciting things coming up! Learn more at serenaventures.com. Link in bio.”
Currently the 11th ranked women’s tennis player in the world by the Women’s Tennis Association (WTA), Williams is widely regarded as the greatest female tennis player of all time, and of the greatest athletes of her generation. She has been ranked the WTA number one player in the world eight separate times, and has won four Olympic gold medals representing the United States.
Last August, business publication The Street estimated Williams’ net worth at $180 million. She is also married to Reddit co-founder Alexis Ohanian, a noted crypto bull.
While Coinbase is already a well-established leader in the space, having the weight of Williams on their side will no doubt help them grow, especially as they attempt to rapidly expand.