The report surveyed more than 1,000 Amazon shoppers in an effort to shed light on the level of trust they place in the company.
Notably, the survey asked which Amazon-branded products – a large segment of the company’s business in recent years – they would be comfortable purchasing from the company. Coming in at the high end were an Amazon computer (73% said they would be likely to buy) and local coupons and deals (52%). On the lower end were healthcare coverage (15%), public transportation (13%), and cryptocurrency (13%).
Still, the idea that one out of seven or eight Amazon customers would be open to purchasing cryptocurrency on the platform is encouraging. According to a Statista report last year, only one country in the world has a population with a greater than 13% adoption rate of cryptocurrency. 18% of respondents in Turkey claimed to own Bitcoin or another digital currency, with Romania (12%), Poland (10%), and Spain (10%) rounding out the top tier. If Amazon were a country – and with over 100 million Prime subscribers, it would be the size of a fairly large one – it would rank second in the world.
Last November it was reported that Amazon had registered three cryptocurrency domains – amazonethereum.com, amazoncryptocurrency.com, and amazoncryptocurrencies.com – with no explanation or accompanying press release. While it is entirely possible the company merely registered the domains to keep them out of the hands of other people or companies, the news still sparked speculation about the company’s potential involvement in the space.
Indeed, in the same month, Amazon announced two new blockchain-based services: Amazon Quantum Ledger Database (QLDB) and Amazon Managed Blockchain. The latter is a ledger database designed to be a transparent and immutable log of transactions; the former is designed to work with QLDB, allowing users to manage the blockchain network.