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Bumble Bee Foods to Employ Blockchain to Track Journey of its Tuna

Bumble Bee Foods, North America’s largest branded shelf-stable seafood company, has launched a blockchain platform for tracing seafood. The initiative was created in collaboration with multinational software firm SAP (Systems, Applications & Products in Data Processing), per a press release published today.

The announcement was made at South by Southwest Conference (SXSW), a leading conference that spans music, film, and tech, taking place annually in Austin, Texas.

Built on SAP Cloud Platform Blockchain, the new platform monitors the journey of yellowfin tuna from the Indonesian ocean to the customer’s plate. Customers will be able to track the origin and shipping history of Bumble Bee Foods’ “Natural Blue by Anova” yellowfin tuna by scanning a QR code on the product’s package. The consumer will be able to see the size of the catch, point of capture, and even the fishing community that caught it, as well as other information about its freshness, authenticity, safety, and fair trade verification.

Bumble Bee Foods Chief Information Officer (CIO) Tony Costa commented on the importance of the technology in providing full transparency to the customer:

“With SAP, we have the ability to track fish the moment it’s caught and as it travels around the world, telling the story of each tuna while positively impacting ecosystems and the lives of the people all the way down the line. Bumble Bee has long been an industry leader in tracing its seafood products, and the addition of SAP’s blockchain technology allows us to further elevate our efforts in complete transparency with consumers and customers, providing assurance that their fish is fresh and it’s been sourced fairly according to our commitments to the International Seafood Sustainability Foundation.”

Bumble Bee’s announcement comes on the heels of other large, global food institutions making their own forays into blockchain. On March 1st, French retailer Carrefour announced it would employ blockchain technology to track its milk supply chain, allowing customers to see the exact coordinates of the farmers whose cows’ milk they will be purchasing, as well as information about when the milk was collected and packaged.

In January, the Food and Drug Administration of the Chinese District of Chongqing Yuzhong announced its intention to use blockchain to monitor food and drug quality.